SWMX, Inc. (SWMX/SWMX.PK) Wrap Up:

SWMX, Inc., through its subsidiary, SoftWave Media Exchange, Inc., operates an electronic open marketplace for the purchase, sale, management, and distribution of radio and television advertising media time. The companyÂ’s marketplace enables independent advertisers and advertising agencies to purchase, and radio and television broadcasters to sell, advertising time on an open marketplace accessed through its Web portals. Its advertiser's transaction process includes planning an advertising campaign, evaluating opportunities, and executing transactions. The automated processes available to advertisers on the SWMX marketplace also include order execution, delivery of creative, reporting, invoicing, and return on investment analysis. In addition, the SWMX marketplace provides various capabilities for execution and implementation of spot placements, and the automation of administrative and reporting functions for broadcasters. The company serves the broadcast radio and television industries in the United States. SWMX is based in Irvington, New York.