Publicis Groupe SA (PUBGY/PUBGY.PK) Wrap Up:

Publicis Groupe S.A. provides traditional advertising services, specialized agencies and marketing services, and media services worldwide. The company?s traditional advertising services principally involve the creation of advertising for products, services, and brands. These services also include strategic planning involving the analysis of a product, service, or brand compared to its competitors through market research, consumer behavior studies, sociological and psychological studies, and creative insight. Its specialized agencies and marketing services include direct marketing and customer relationship management, sales promotion and point-of-sale marketing, healthcare communications, multicultural and ethnic communications, and corporate and financial communications. The company?s media services comprise media planning and consulting services; and media and advertising space purchasing services. It also sells advertising space in the press, the cinema, on bill boards, and on the radio. In addition, the company, through its subsidiaries, offers digital communication and direct marketing services, marketing services in the health sector, and interactive marketing services. Publicis has strategic alliance with Dentsu, Inc. The company was founded in 1926 and is based in Paris, France.