Players Network announced a distribution deal with Amazon.com Inc. to sell gaming DVDs to Amazon's 50 million plus unique user customer base. The distribution deal with Amazon is part of Players Network's 2010 strategy to expand their audience base with increased brand awareness. By tapping into the direct-to-DVD market, Players Network hopes to reach consumers not yet in the new media space, and create a brand loyalty that can cross over into television and web through promotional efforts to be revealed in the first quarter of 2010. As Amazon's sales are verifiable, Players Network sees Amazon's reporting as another tool for measurability of audience preferences. Other Players Network genres, such as Las Vegas shows and attractions, are expected to be marketed through Amazon in early 2010.

Players Network announced the launch of PNTVegas, a cohesive brand identity for multiple channels and affiliate offerings to maximize marketing dollars and increase revenue returns. By creating PNTVegas as the parent network to Vegas on Demand, Players Network, and Sexy Sin City, the company will be able to cost effectively leverage its vast video content library to market a diverse array of television and web sponsorship opportunities, as well as online services. As part of the PNTVegas strategy, quality television programming supports each service offering, and a cohesive niche channel in turn supports the programming with a qualified target audience.

Players Network announced that it has finalized an agreement with IndiVisual Learning, LLC to increase global distribution. Under the agreement, content to be distributed includes Players Network's library of over 1,500 titles from the networks three channels: Players Network, Vegas on Demand, and Sexy Sin City. The deal between Indivisual and Players Network currently includes revenue sharing and sponsorship opportunities for international brands, and the parties foresee a subscription-based model within the next 12 to 18 months. Players Network's current EU distribution includes over 120 million television homes on BuzzTV, and with this latest move, the network foresees greater brand awareness and revenue opportunities on a global scale.