Claro announced the execution of an agreement with MyScreen Mobile Inc. confirming the launch of MyScreen services in Brazil during the fourth quarter of 2009. Under the Agreement, MyScreen will deploy its revolutionary patent-pending mobile advertising solution in partnership with Claro, the Brazilian subsidiary of America Movil. MyScreen's mobile advertising solution helps brand advertisers deliver targeted full-screen advertisements to opt-in subscribers at the end of every call. Delivery is based on their demographic and interest profile and the brand advertiser's relevance to their specific interests. In return, subscribers accumulate rewards for each advertisement viewed on their phone which are redeemable for free services from Claro. Subscribers have full control to define the content they find relevant and are not impacted by interruption to their normal calling behaviour.

Effective September 15, 2009, Raghunath. Kilambi resigned from his position as Chief Financial Officer of My Screen Mobile Inc., however, Mr. Kilambi remains a director of MyScreen. MyScreen's Board of Directors has appointed Bruce MacInnis to serve as the company's new Chief Financial Officer effective immediately. Mr. MacInnis was formerly Chief Financial Officer and Corporate Secretary of Business Propulsion Systems Inc. from 2008 to 2009.

Turkcell Iletisim Hizmetleri A.S. announced the completion of a trial, called TiklaKazan, using My Screen Mobile Inc. patent-pending mobile advertising solution. TiklaKazan, MyScreen's technology based solution, was a follow-up to Tone&Win and was available to a select group of Turkcell customers, allowing them to participate in the trial for a period of four weeks in exchange for free airtime. Results of the trial were very positive, with 82% of subscribers confirming they would recommend MyScreen to a friend. Subscribers also confirmed that 79% would prefer to see a full-screen ad at the end of call, as opposed to receiving an SMS or MMS. MyScreen's mobile advertising solution helps brand advertisers deliver targeted full-screen advertisements to subscribers at the end of every call, based on their demographic and interest profile and the brand advertiser's relevance to a specific interest. In return, subscribers accumulate rewards for every advertisement viewed on their phone which can then be redeemed for free airtime, downloadable content or value-added services from the telecom provider. Subscribers opt-in to the service and have full control to define which advertisements they find relevant without any interruptions to their normal calling behavior.