HearAtLast Amends Q2 Financials and Reports 53% Year Over Year Reduction in Operating Expenses

MISSISSAUGA, ON--(Marketwire - 11/02/09) - (Pinksheets:HRAL - News) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that the Company has posted its amended earnings report on pinksheets.com. The posted earnings reflect the fiscal second quarter period covering 04/01/2009 - 06/30/2009. The Company recorded gross profits of USD $382,463 for Q2 of FY2009, a 19% increase compared to Q2 FY2008 gross profits of US $320,564. Operating expenses for the same period Q2 of FY2009 decreased 53% to US $738,403 compared to Q2 FY2008 of US $2,051,150. HearAtLast also reduced their debt ratio. The debt ratio is the proportion of a firm's total assets that are being financed with borrowed funds."We are very pleased with the direction of our company. We expect gross profits from all stores to continue to increase while operating expenses and debt ratio decline due to aggressive restructuring and reduced overheads. Despite the reduction in overhead, clinic performance has been enhanced as the companies' clinic base has entered year two of their operations. We still maintain our focus on becoming Canada's largest network of hearing stores," stated Matthew Sacco, President and CEO.About HearAtLastHearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializ...
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HearAtLast Pioneers New iSign Direct Marketing Technology

MISSISSAUGA, ON--(Marketwire - 10/20/09) - (Pinksheets:HRAL - News) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that it will begin a pilot with iSign Media in a new and innovative method of direct marketing. As early adopters, HearAtLast continues to focus on the multi-billion dollar and under serviced EarBud and Hearing Accessory platform with iSign Media Corp ("iSign"). The patent pending mobile streamer is designed to send proprietary commercials, coupons or messages directly to your cell phone via Bluetooth on a radius specific basis. This unique technology will enable our HHSRs (Hearing Health Service Representatives) to target potential clients in a multitude of different venues as the unit is portable. Our Goal is to evaluate various forms of direct marketing to different demographic groups throughout our clinic network.With over 65 percent of Canadians using cell phones, this is a wonderful way in which to penetrate an expanding and youthful market place with direct to smart phone pinging through the iSign device. "HearAtLast's high tech offering of state-of-the-art EarBuds for iPod users is one of our the fastest growing segments," states Matthew Sacco, CEO. "The weak link in MP3/iPod use are inferior EarBuds provided with traditional units. HearAtLast's vast assortment of custom or stock hi fidelity EarBuds will satisfy even the most sophisticated audiophile," claims Mr. Sacco."Our mo...
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HearAtLast Retains Harbinger Research for Investment Analysis

MISSISSAUGA, ON--(Marketwire - 09/15/09) - HearAtLast Holdings, Inc. (Pinksheets:HRAL - News), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that the Company has retained Harbinger Research to conduct an independent investment analysis of the Company and its value. This analysis will be based on the Company's current and projected financial results, trends in its industry, and other objective and subjective factors. Brian Connell, CFA, Harbinger analyst, stated that "We are very pleased to be working with a growing Company such as HearAtLast, which seems to be doing a lot of things right.""HearAtLast is a much different Company than when we had retained Harbinger in 2007 and we felt that it was prudent for the Company to review the Investment Analysis based on today's economy and on the current HearAtLast financial status and projections," stated Pierre LaFontaine of HearAtLast Holdings, Inc.When released, the report will be available at no charge at www.harbingerresearch.com.About Harbinger ResearchHarbinger Research is a quality-leading independent research company providing insightful, in-depth equity research coverage to smaller U.S. traded companies and the individuals and institutions who invest i...
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HearAtLast Forecasts Significant Sales Growth for 2009/2010

MISSISSAUGA, ONTARIO--(Marketwire - 09/08/09) - HearAtLast Holdings, Inc. (Pinksheets:HRAL - News), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that the Company is forecasting for significant sales growth for the balance of 2009 and 2010 year based on improved market conditions and aggressive Brand Awareness within their 29 Canadian Clinics co-located within select Wal-Marts. Sales targets have been increased by upwards of 15 percent due in part to increased traffic, exclusive product offerings, and a more stable economy, states Pierre Lafontaine, Managing Director. The most significant proponent to this, however, is the maturing of 4 clinics over the next 6 months, whereby the repeat flow of sales from existing patients begins to ignite an annuity for each clinic as they hit their 4th year of operation.HearAtLast's new management team is behind this aggressive approach based on the initial success of our Community Outreach Platform being instituted company wide. There is now a better clinic model in North America to purchase a Hearing Device. We offer accessible, affordable, virtually invisible devices with an industry leading warranty and service model.About HearAtLastHearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital he...
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HearAtLast Reports Higher Sales for the Month of August

MISSISSAUGA, ON--(Marketwire - 09/02/09) - HearAtLast Holdings, Inc. (Pinksheets:HRAL - News), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today the clinics throughout Canada saw same month sales increase by over 20 percent during August, 2009. Industry trends generally indicate that the month of August is a slower period in the Canadian Retail Hearing Aid Industry. This is a very positive sign that the Canadian economy, not as closely tied to the USA economic downturn, is recovering."With the majority of sales to the 60 plus individuals who rely on investment income, this certainly benefits our patients as the HearAtLast model lends itself to affordable high end hearing devices everyday. The culture of the traditional shopper has changed, as their loyalty is shifting to retailers who provide value on a consistent basis and not just when times are tough, and this new paradigm shift is here to stay or HearAtLast," states Robert J. Oswald of HearAtLast Holdings, Inc.About HearAtLastHearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast...
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HearAtLast Goes Mainstream With Exclusive Offering of "The QSound EarBud"

MISSISSAUGA, ONTARIO--(Marketwire - 08/31/09) - HearAtLast Holdings, Inc. (Pinksheets:HRAL - News), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today the exclusive offering of the "The QSound EarBud" throughout its Hearing Store Clinics located across Canada. The new QSound is based on the same miniature in ear platform as the Q Exsilent Hearing Aid, the worlds smallest Programmable Assistive Listening Device or CIC Hearing Aid, both available exclusively through HearAtLast in Canada."The Addition of the QSound to our EarBud offering is in response to a multitude of concerned iPod/MP3 wearers who want hi-fidelity at an affordable price only $99.00 per pair, without over amplification that tends to lead towards long-term hearing loss," states Matthew Sacco, President and CEO of HearAtLast Holdings, Inc."The New design is actually smaller in diameter that the Q ExSilent ALD/CIC device, it incorporates a extremely comfortable playable set of mushroom domes that actually fits the ear canal properly without discomfort or a full occluded sensation," claims Sacco. The revolutionary design also incorporates cerumen (wax) guards that keep the sound flowing naturally. The precision fit administered by HearAtLast clinicians, provides amazing background noise isolation without the need for masking, which makes it great for frequent flyers, metro users, active lifestyles or those who enjoy deeper bass.Matthew Sacco further stated, "A...
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HearAtLast Prepares to Release Quarterlies and Market Analysis From Harbinger Imminent

MISSISSAUGA, ON--(Marketwire - 10/13/09) - HearAtLast Holdings, Inc. (Pinksheets:HRAL - News), a leading provider of suitable affordable solutions to clients with hearing needs in the billion-dollar hearing loss market, the management team is pleased to announce the imminent release of quarterly statements and a detailed outlook of the Hearing Health Care industry provided by the Harbinger Report. "The addition of Evans Martin has enabled HearAtLast to get more expedient in terms of reporting and auditing processes with the infrastructure Evans Martin affords us," states Louis Isabella, CFO. "We have been involved for a little over 90 days and are making significant progress on all fronts. HearAtLast is well beyond that of a traditional start-up operation, with 29 functioning clinics in Canada co-located in the world's largest retailer, Wal-Mart. Our goal is to remain current on all filings from here on out, thus ensuring accurate communicate to our shareholders and potential investors," claims Isabella.In addition to our Quarterlies being reported, we are also anticipating the completion of a report from Harbinger Research. "The report being released by Harbinger Research explores the multi-billion dollar hearing health care marketplace and HearAtLast's brand positioning in this considerably under-serviced industry," states Brian Connell, CFA. "The foot traffic alone at Wal-Mart Canada is beyond the scope of any current hearing clinic operation in Canada. It's all about location," Connell adds.When released, the ...
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