HearAtLast Holdings Inc. has extended its license agreement with Wal-Mart Canada for an additional two years for its Hearing Clinic Platform in Scarborough, Ontario, Canada. This is the second in a series of individual clinic licenses being renewed under HearAtLast's master agreement with Wal-Mart Canada.

HearAtLast Holdings Inc. announced that its launching an On-line Hearing Store to target the vastly growing seniors' market in North America. HearAtLast is in the final stages of launching its new On-line Hearing Store. Developed to address increasing internet demand for Hearing Accessories, Batteries, Assistive Listening Devices and EarBuds, this market segment has become far more attractive over the last calendar year as far more seniors utilize the internet for purchases. It also enables HRAL to cross the border for on-line sales. Recent numbers show that close to 20 million seniors spend an average of 58 hours per month on line. Significant growth is also projected from the Generation X and Baby Boomer crowd, as they begin to address and deal with escalating hearing issues by investing in safe sophisticated hi-fidelity EarBuds for iPods & MP3 players along with the wireless world.

HearAtLast Holdings Inc. announced the company has assembled a new Board of Directors to lead HearAtlast into 2010. Since its formation of their Advisory Board on June 30, 2009, the present Advisory Board will make up the new HearAtLast Board of Directors along with the addition of Janice Parente as a new member to the Board. Furthermore, HearAtLast also announces the following Advisory Board Members returning and accepting positions as members of the Board of Directors: Louie Mele, consultant and former CEO of McDonald's Canada; and Gora Ganguli, President & CEO of VitaSound Audio Inc.; and Dr. Randy Lacey. The company announced the acceptance of Janice Parente for the upcoming year, as well as the return from the Advisory Board Members and becoming part of the Board of Directors. Janice after developing her skills at the Director level in global pharma, Janice founded a Canadian CRO and was its President and Managing Director for 10 years.