Exchange Applications Inc. (EXAP/EXAP.PK) Wrap Up:

Exchange Applications, Inc., doing business as Xchange, Inc., provides Customer Relationship Management (CRM) solutions. Its open-platform CRM software and services solution unifies all customer data collected from disparate channels in real time, analyzes the data to generate recommendations that would increase customer value, and distributes those recommendations consistently to each customer channel. In addition, Xchange offers consulting services and methodologies to develop measurements, best practices, and business processes to create a customer-centric, marketing focused environment throughout all levels of an organization. The company's solutions are designed for Global 2000 and mid-sized companies spanning diverse markets, such as financial services, telecommunications, retail, insurance, utilities, travel and hospitality, and automotive industries. Its clients are primarily business-to-consumer marketers who need to communicate with customers and prospects via both online and offline channels. As of December 31, 2001, Xchange’s products and services were licensed for use at approximately 300 client sites in 33 countries. It had sales offices in Boston, London, and Sydney. Xchange has re-seller relationships with Acxiom, Epsilon, Experian, IBM, Harte-Hanks, Fair Isaacs, and others, which grant these companies the right to re-market its software and utilize Xchange’s marketing materials. In addition, the company has co-marketing arrangements with companies, such as Cap Gemini Ernst & Young. Xchange’s current and potential competitors include Chordiant Software, E.piphany, and Siebel Systems. The company was founded in 1994 and is based in Boston, Massachusetts.