Art Technology Group Inc. Presents at 31st Annual Institutional Investors Conference, Mar-08-2010. Venue: JW Marriott Orlando, Grande Lakes, 4040 Central Florida Parkway, Orlando, FL 32837, United States. Speakers: Robert D. Burke, Chief Executive Officer, President and Director.

Art Technology Group Inc. plans to raise funds. The firm said in a filing with SEC, We may need financing in the future, and any additional financing may result in restrictions on our operations or substantial dilution to our stockholders. We may need to raise funds in the future, for example, to develop new technologies, expand our business, respond to competitive pressures, acquire complementary businesses or respond to unanticipated situations. We may try to raise additional funds through public or private financings, strategic relationships or other arrangements. Our ability to obtain debt or equity funding will depend on a number of factors, including market conditions, our operating performance and investor interest. Additional funding may not be available to us on acceptable terms or at all. If adequate funds are not available, we may be required to reduce expenditures, including curtailing our growth strategies, foregoing acquisitions or reducing our product development efforts. If we succeed in raising additional funds through the issuance of equity or convertible securities, then the issuance could result in substantial dilution to existing stockholders. If we raise additional funds through the issuance of debt securities or preferred stock, these new securities would have rights, preferences and privileges senior to those of the holders of our common stock. The terms of these securities, as well as any borrowings under our credit agreement, could impose restrictions on our operations.

Art Technology Group Inc. announced that Backcountry.com has selected ATG Commerce to power its family of destination sites for outdoor enthusiasts. An online retailer of high-end outdoor gear, Backcountry.com offers more than 50,000 products --equipment, apparel, and accessories from more than 400 brands. The ATG Commerce advanced personalization and Web content management solutions will enable Backcountry.com to provide innovative functionality, maximize sales conversions, more directly manage its online storefront, and streamline customer interactions. The platform will ultimately allow the company to rapidly improve its Web site functionality while increasing customer loyalty and providing a trend-breaking customer experience. Backcountry.com was founded in 1996 by two-time Olympic Nordic ski jumper Jim Holland, and writer-entrepreneur John Bresee. The site, which offers a wide assortment of gear for backpacking, camping, skiing, rock climbing, kayaking, mountaineering, and more, has expanded aggressively every year since it was launched. To accommodate the company's projected growth, the Backcountry.com team decided to invest in new technology that would allow them to unify all of their individual store brands onto a single commerce platform to deliver a more consistent personalized shopping experience to customers. By the end of 2010, all 11 sites operated by Backcountry.com--including RealCyclist.com, Bonktown.com, HuckNroll.com, Chainlove.com, SteepandCheap.com, Dogfunk.com, Tramdock.com, Brociety.com, WhiskeyMilitia.com, and DepartmentofGoods.com are expected to be moved to the ATG platform.

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