Putting on a Few Pounds
2010-09-06 07:17:35
Quote: Li Ning plans to open 70 revamped stores soon.The new strategy should help Li Ning better compete with Nike and AdidasADDDY.PKnewspeople) and differentiate itself from rising Chinese heavyweights like China Dongxing, Anta and Peak, marketing successes in their own right. Anta last month signed up Boston Celtics star Kevin Garnett to endorse its sneakers.In the meantime, older Li Ning fans who have been the core of its business don't have to worry that they're being abandoned. The company is plan...
Read articleThree Big Trends Changing China For Multinationals
2010-08-25 07:11:43
Keywords: China, Multinationals, Branding, Leadership, Managing
Quote: It just announced that it had surpassed Adidas(ADDDY.PK -news-people) in sales in China even though Adidas had spent tens of millions of dollars as the official sponsor of the Beijing Olympics two years ago. Li Ning is no longer competing just on price. It has hired Americans to work as shoe designers near Nike's(NKE -news-people) Beaverton, Ore., headquarters, opened retail stores in the U.S. and Singapore and hired high-profile celebrity endorsers including Shaquille O'Neal. Its wide range of ...
Read articleFore! A Look at the Golf Industry
2010-08-06 08:02:09
Quote: At the end of June, Adidas (ADDDF.PK) was on top of the leader board in the golf industry. Fortune Brands (FO) had recently sold off their Cobra brand, allowing TaylorMade-Adidas golf to become the biggest golf company in the world. On top of that, Callaway Golf (ELY) came out around the same time and warned that second quarter numbers might not be as good as previously expected. TaylorMade was on top of the world, and appeared to be running away like Tiger at the 2000 US Open. As earnings have ...
Read articleadidas AG. Q2 2010 Earnings Call Transcript
2010-08-05 06:25:59
Quote: adidas AG (ADDDF.PK) Q2 2010 Earnings Call Transcript August 04, 20109:00 am ET
JP O’Meara
Good afternoon ladies and gentlemen and welcome to our First Half 2010 Financial Results Conference Call. I’m JP O’Meara and I head up the IR activities here at the adidas Group.
Our presenters are Herbert Hainer, adidas Group CEO, and Robin Stalker, Group CFO. And they will be covering the Group’s first half financial performance as well as updating you on our outlook and strat...
Read articleSportsMoney 50-50
2010-08-02 09:13:59
Quote: But he's still a great brand, bringing in $43.7 million from endorsements of AdidasADDDY.PKnewspeople), YahooYHOOnewspeople) and others plus his salaries playing for the Los Angeles Galaxy in the U.S. and A.C. Milan in Italy.Ronaldo, 25, is still among the best half-dozen players in the world. ManU sold him to Real Madrid before last season for a record $132 million. Real Madrid could afford the Portuguese star because the Spanish team, which has used a bevy of superstars over the years to comma...
Read articleSportsMoney 50-50
2010-07-23 07:06:58
Quote: But he's still a great brand, bringing in $43.7 million from endorsements of AdidasADDDY.PKnewspeople), YahooYHOOnewspeople) and others plus his salaries playing for the Los Angeles Galaxy in the U.S. and A.C. Milan in Italy.Ronaldo, 25, is still among the best half-dozen players in the world. ManU sold him to Real Madrid before last season for a record $132 million. Real Madrid could afford the Portuguese star because the Spanish team, which has used a bevy of superstars over the years to comma...
Read articleNike's New Five-Year Plan
2010-07-01 06:02:38
Quote: Nike and Adidas compete head tohead in almost all markets and therefore the question arose: Whythe different outlook? PMMAF.PK): “Where does Nike stand from a profit margin standpoint?YTD Gross margin at 45.9% is in line with Adidas (45.4%) but 5.4 pointslower than Puma (51.4%). Puma is more exposed to lifestyle apparel thanNike, where pricing is better. However, Nike’s control over selling andadministrative expenses looks much better than peers, enabling it toachieve 13% operating m...
Read articleTaylorMade-adidas: The Green Jacket for Innovation
2010-07-01 06:02:37
Quote: On Tuesday, June 29th, after finishing up a round of golf at the TaylorMade-adidas Golf Pro-Am Tournament in Herzogenaurach, Germany, adidas AG (ADDDF.PK) CEO Herbert Hainer announced a milestone in the company’s history: We are proud to announce that our golf division (TaylorMade-adidas Golf) has achieved global market leadership and is now the biggest golf company worldwide. While the jump into a leadership position is largely due to the fact that former #1 Fortune Brands (FO) (which ow...
Read articleWorld Cup Apparel Wars
2010-06-28 05:41:15
Keywords: World Cup, Sponsors, Apparel, Jerseys, Sportswear
Quote: del.icio.usDigg It!yahooFacebookTwitterRedditrssSeven of Adidas' original 12 teams qualified for the round of 16: Mexico, Argentina, Germany, Japan, Paraguay, Slovakia and Spain. Of those teams, Argentina, Germany and Spain are considered favorites to win the cup.
In Depth: World Cup Apparel Wars
Adidas also sponsors the FIFA World Cup tournament itself, and produced its official match ball, known as the Jabulani. (This may not be a good thing: The ball has been roundly criticized during the tou...
Read articleAdidas Group Q1 2010 Earnings Conference Call
2010-06-22 06:26:41
Quote: And Herbert, the first question to you, could you address some words on the adidas performance category in wholesale, especially in Training, Running and Basketball? If you assume that Soccer sales, as you have mentioned in the press conference call, up by 26%, and -- is there something you want to share with us in Training and in the category Running and Basketball, which is important to know?
Then, on the Soccer sales, is it right to assume that the Soccer sales in the current year will be wel...
Read articleNascar's Highest-Paid Drivers
2010-03-25 06:59:26
Keywords: Kurt Badenhausen, Dale Earnhardt Jr., Nascar, Forbes Sports Values, Hendrick Motorsports
Quote: Personal endorsements with companies like Adidas(ADDDY.PK -news-people), Nationwide Insurance and Wrangler generate $10 million for Earnhardt annually. The second highest-paid driver is four-time Nascar Cup champion Jeff Gordon, who earned $27 million last year. Gordon ended a 47-race winless streak when he won the 2009 Samsung 500. He is the first Nascar drive to collect $100 million in winnings on the track (he's earned $110 million during his 19-year career). Gordon extended his contract with...
Read articleWhen Big Money Doesn't Play Ball
2010-01-27 02:57:38
Quote: Do you believe Beckham drinks a lot of soda pop? It was explained that the Englishman aimed to work harder on other endorsements, including Armani and AdidasADDDY.PKnewspeople).In late 2008 MicrosoftMSFTnewspeople) declined to renew a two-year, $1 million deal with basketball's LeBron James. Cleveland utility-tractor maker Cub Cadet let its $2 million deal with James drop the following March. James was neither a hacker nor a farmer, it seems.That disconnect between athletes and the products they...
Read articleKurt Badenhausen On Sports
2009-12-29 01:18:21
Keywords: Sports, NHL, NFL, Soccer, Landon Donovan, Cheaters, Hall of Fame
Quote: Lastly, Nike will duke it out with AdidasADDDY.PKnewspeople) for global supremacy at the FIFA World Cup in South Africa.
The Bold Prediction
Landon Donovan and Jozy Altidore lead a U.S. squad that shocks the world with a run to the semifinals of the 2010 World Cup before falling to tournament favorite Spain, which goes on to win its first World Cup title.
What do you see coming in 2010? Give us your predictions on this topic by commenting below.
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Read articleWorld's Highest-Paid Athletes 2009
2009-11-30 06:59:51
Quote: Pacquiao intends to use that popularity to run for political office when his ring career is over.Kimi RaikkonenKobe BryantDavid BeckhamAC Milan, while schilling for AdidasADDDY.PKnewspeople), Giorgio Armani and MotorolaMOTnewspeople).Notable omission: the entire NFL, which didn't place anyone in the top 20 despite being the world's richest sports league. The league's salary cap keeps a lid on individual player salaries, and few players outside of Peyton Manning collect big endorsement deals. The...
Read articleThe Quest for Video Tweets
2009-11-30 06:59:51
Quote: Companies including M&M's maker Mars, Adidas(ADDDY.PK -news-people) and Korean cellphone maker LG have sponsored campaigns inviting users to create 12-second clips, or "12omercials," promoting the corporate brand. Winners receive gifts provided by the sponsor that range from free products to a video camcorder. TwitVid.com of San Francisco also provides Twitter users with a free platform for sharing videos, and has expedited the process with an iPhone app launched in mid-July that uploads videos ...
Read articleWhen Trying To Engage People On The Web, Timing Is Everything.
2009-11-30 06:59:51
Quote: Incorporating viral functionality into its branding strategy also enables viewers to share the experience with others--a smart way to build reach organically.
AdidasADDDY.PKnewspeople) does a good job of reaching consumers when they're in the frame of mind to respond to online marketing. The brand focuses on the value of its online content. With everything from calendars of local sporting events, to videos of Bob Marley in his favorite Adidas footwear, to day-in-the life stories of professional ...
Read articleMini Handshake For Puma And Adidas
2009-11-30 06:59:50
Quote: del.icio.usDigg It!yahooFacebookTwitterRedditrss"This is a one-off project with no plans of further cooperation," said Katja Schreiber, a spokeswoman with Adidas. "There will be no joint ventures or activities.""This is only the first step after several decades of tough competition. I don't expect the relationship between Puma [and] Adidas to improve as I don't expect Puma and Nike to start cooperating," said Tim Burkhardt, an analyst with LBBW. "Their offering is so interchangeable that by havi...
Read articleBusiness Schools Have To Change
2009-11-30 06:59:50
Quote: VodafoneVODnewspeople), Danone and AdidasADDDY.PKnewspeople) are among the companies that have set impressive examples by putting social objectives at the core of what they do, making them part of the development of new products, competencies, business models and innovation processes.Many business schools today are experimenting with innovative programs. INSEAD has a partnership with the AIDS Alliance, which teams private companies with NGOs to help foster partnerships, and our MBA students are ...
Read articleBowling for a Bounty
2009-11-30 06:59:50
Quote: Sensing Mumbai as the IPL's signature brand, akin to the English football's Manchester United or baseball's New York Yankees, companies from outside of India, like AdidasADDDY.PKnewspeople) and MasterCardMAnewspeople), have been quick to sponsor the team. Over two seasons Mumbai's $43 million in revenue tops the IPL.Some of the IPL's cachet comes from its owners: Bollywood star Shah Rukh Khan, co-owner of the Kolkata Knight Riders, uses the resources of his film company, Red Chillies Entertainme...
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