Activision Blizzard, Inc (ATVI) Financial News - More Video Games Will Be Added to Major League Gaming Competition in 2012

Activision Blizzard, Inc (ATVI)

More Video Games Will Be Added to Major League Gaming Competition in 2012

Keywords: Tech,Mobile,Gear,Games,2012,call of duty,Call of Duty: Black Ops,esports,Gears of War 3,Halo Reach,League of Legends,Major League Gaming,MLG,Modern Warfare 3,pro gaming,season,StarCraft II: Wings of Liberty,Sundance DiGiovanni
Quote: Major League Gaming (MLG) has experienced record growth riding the success of three key games – Activision’s Call of Duty: Black Ops, Blizzard Entertainment’s Starcraft II and Microsoft’s Halo: Reach. But with more people watching streamed matches online and more fans attending key events around the country, MLG is expanding in 2012. Sundance DiGiovanni, co-founder and CEO of MLG, said next year will see a lot of changes. In addition to a new central MLG location and shorter mini-seasons throughout the year, there will be new video games and more opportunities for amateur gamers to compete for cash and prizes. DiGiovanni talks about what games are likely candidates for expansion next year, as well as what real sports MLG is looking at for its new format, and where tour stops will be held in this exclusive interview. What real sports did you look at to create MLG? If you look at tennis, which has these major events and then these grand slams, there’s a structure to it and it’s an ongoing, points-based system. That’s been what we’ve been most comparable to in the past, but moving forward into the future we will have a slightly different structure. There will be a little bit of that happening, but we will try and pick and choose.  The reality is that we’re a digital sport.  We’re not traditional in the sense of the physical locality of it in terms of the audience and the delivery mechanism. What sports best replicate your new format for the 2012 season? What we’re trying to do is learn from sports that have been successful in building leagues and media businesses such as golf, even though it doesn’t necessarily translate directly to our audience. We also looked at the NFL, NASCAR, and USTA. We’re borrowing a little bit from each of these in terms of creating a structure that’s going to work for our audience, as well as our players. But there ...
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Activision Blizzard, Inc Stock Summary

Activision, Inc. (“Activision,” the “Company,” or “we”) is a leading international publisher of interactive entertainment software and peripheral products. We have built a company with a diverse portfolio of products that spans a wide range of categories and target markets and that is used on a variety of game hardware platforms and operating systems. We have created, licensed, and acquired a group of highly recognizable brands, which we market to a variety of consumer demographics. Our fiscal 2007 product portfolio included such best-selling products as Call of Duty 3, Guitar Hero II, Tony Hawk’s Project 8, Tony Hawk’s Downhill Jam, Marvel: Ultimate Alliance, Over the Hedge, and X-Men: The Official Game. Our products cover diverse game categories including action/adventure, action sports, racing, role-playing, simulation, first-person action, music-based gaming, and strategy.