Heres the news release today at 2:30 edt >>>
Bebida Beverage Company Launches Piranha Spring Water
Bebida Beverage Company, currently operating as Renovo Holdings (Pink Sheets:RNVO), has unveiled Piranha Spring Water as the first product to be launched by the company within the United States.
Piranha Beverages has been formed as an operating division within Bebida Beverage Company. Piranha Beverages is launching Piranha Spring Water as the division’s first entry into the lucrative bottled water market. Piranha’s new website, which is presently under construction, is located at
http://www.piranhabeverages.com.
Piranha Spring Water is being marketed with the motto “Take A Bite Out Of Thirst” and the beverage will be geared towards a youth oriented consumer group.
During the pre-launch introduction to a select group of distribution affiliates, Piranha Spring Water received a strong reception to both the product and marketing theme. The company accepted an initial pre-launch order from a distributor for shipment to the eastern United States and the company anticipates start-up production to begin order fulfillment before the end of September.
The company is projecting sales for Piranha Spring Water to be estimated at $14 million for the first year within the retail distribution network. The company acknowledges this estimate may be conservative and reserves the option to adjust projections in the future.
Piranha Spring Water is the first product being introduced by Piranha Beverages. In addition to spring water, Piranha Beverages is in the development stage of creating additional beverage offerings to be introduced into the marketplace. Piranha Beverages will focus on a line of products geared toward the lucrative group of consumers age 35 and under, with an emphasized product offering and marketing effort geared toward consumers 21 and under.