This is a $1.00 stock New CEO in place and already moving. Im holding.
Hall of Fame Beverages Secures Distribution in the Greater Chicago Area
35 minutes ago - Businesswire
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APRU 0.04 0.00%
HFBV 0.024 9.09%
As of 10:19 AM ET 4/29/08
Hall of Fame Beverages, Inc. (Pink Sheets:HFBV) is pleased to announce that Apple Rush's (Pink Sheets:APRU) Chicago based Garden Beverage distribution division has added Hall of Fame Beverage's energy drink, Atomic Dogg, to their product line. The energy drink will be offered to Garden's 2,000 plus gas station and convenience store network in the greater Chicago area. It will be available in late May or early June. Garden is also being set up as the Company's mid-west warehouse.
CEO Robert Rosario comments, "Chicago is one of the best markets for our energy drink. Our distinctive plan uses the popularity of elite sports figures to create brand awareness. We believe this will cause robust sales within a short period of time. Garden's distribution penetrates the Chicago urban consumer base which consists of the hip upwardly mobile trendsetting demographic. We are using distributor incentives for the 2008 campaign that include local events with appearances of well-known local and national sports and entertainment figures. Our company is presently scheduling events; as an added feature keep an eye out for our Hall of Fame girls. They will be there to cheerlead the events."
"I am a Chicago native," remarks Robert Corr, CEO of Apple Rush. "I know the greater metro market very well. We need a brand and a program like Hall of Fame is offering us to penetrate Red Bull and Monster's dominance. After my long analysis of the Garden distribution system conducted before we purchased Garden, my overview is that this beverage from an enterprise that is utilizing the recognition of sports superstars provides the clout that is needed to break Atomic Dogg into the Chicago area in a big way. Going up against the brand leaders, SoBe(TM), Pepsi's Adrenalin Rush(TM) and Coke's Full Throttle(TM), requires dramatic marketing coupled with strong distribution support. Garden has heavy penetration into convenience store and gas station retail outlets that are entrenched in the urban culture. We can penetrate this huge market with Hall of Fame's new Atomic Dogg beverage. My pledge is that the consumers of Chicago will know about Atomic Dogg. These are dramatic times for energy drinks; a newcomer needs all it can muster to win market share in this billion dollar sector."
ABOUT HALL OF FAME BEVERAGES: Hall of Fame Beverages, Inc. has evolved to include a group of visionary beverage executives. Together they share the common goal of using the power of high-profile athletes to produce commerce through popular culture that will bring awareness to social issues. The Company's slogan is "Everyone is a Hall-of-Famer." The Company's team of seasoned executives aims to become an industry leader by leveraging the popularity of its elite athlete principles and their contemporaries. Advised by their entrepreneur President and Chairman of the Board, the well-known Hall of Fame tailback, actor and social activist Jim Brown, the Company is dedicated to building long-term success by establishing a highly recognized beverage. This mission will launch the Company's other signature products. See
www.halloffamebeverages.com.
ABOUT APPLE RUSH: (APRU.PK) Apple Rush Company, Inc. is the producer of 100% organic juice beverages sold under the slogan: "Enjoy your 'Apple a Day' the Organic Way." The Company markets its products through an extensive distribution network of approximately 40 distributors throughout the U.S. and in foreign markets. The Company's flagship product of lightly carbonated Organic Apple Rush(TM) sparkling beverages currently has six mainstream flavors in glass bottles. Five flavors will be available in cans in mid 2008. The company also operates a Chicago based distribution service d.b.a. Garden Beverage that sells over two hundred beverage items to thousands of Convenience and Gas station stores in the greater metro area of Chicago. Updated information is available at
www.applerush.com.
Safe Harbor Statement: Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the Company's products, the competitive environment within the industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.
SOURCE: Hall of Fame Beverages, Inc.
Hall of Fame Beverages, Inc.
Investor Relations:
Phillip Morgan, 760-274-3221
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