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Hall of Fame Beverages, Inc(R) Signs Milestone Distribution Agreement With Destileria Serralles, Inc
Wednesday August 13, 10:00 am ET


Puerto Rico's Largest Rum Distiller to Introduce Atomic Dogg and HydroPower Beverages to Thousands of Retail Locations in Caribbean Region


LOS ANGELES, CA--(MARKET WIRE)--Aug 13, 2008 -- Hall of Fame Beverages, Inc® ("the Company" (Other OTC:HFBV.PK - News), an emerging corporation in the high-growth functional beverage industry, today announced that the Company has signed a distribution agreement with Puerto Rico-based Destileria Serralles, Inc ("Serralles".
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Serralles, Puerto Rico's largest rum distiller, is arguably most well known for its Don Q rum brand which it has manufactured for the past 76 years. In addition to its in-house brands, Serralles distributes over 80 different product lines, and has exclusive rights to produce and distribute the Captain Morgan brand in Puerto Rico and the Caribbean. Serralles' Don Q distribution reaches the United States, Mexico, US Virgin Islands, and Spain, among other countries. Serralles distributes many of its brands through the Seagrams Company, Ltd in the United States.

As outlined in the newly forged agreement, Serralles has agreed to provide distribution of the Company's Atomic Dogg and HydroPower beverages to the Caribbean market. Serralles is a significant distributor to Costco Stores, Sam's Club, Sweetbay Supermarkets (formerly Kash n' Karry), and other international supermarket and grocery chains. Company management estimates that this agreement will provide access to thousands of new retail locations for its unique functional beverages and additionally provide key distribution channels for new products in the future. Distribution points will include not only some of the world's largest 'big box' stores previously noted, but thousands of smaller convenient stores, gas stations, and night clubs in the burgeoning Caribbean market. As a result of this agreement, the Company anticipates an exponential increase in product sales compared to levels which existed prior to the Company's association with Serralles.

"We're very pleased to have reached this agreement," stated Robert Rosario, CEO of Hall of Fame Beverages, Inc® "We've partnered with one of the most respected companies in the industry, as evidenced by their award-winning brands and decades of expertise in production and distribution. This agreement has given us a foothold for a reasonable expectation of distribution into some of the world's highest-volume international chains and thousands of other retail locations. While it will no doubt take additional time and resources to establish our brands in these markets, we consider this agreement a milestone for the Company and its shareholders."

About Destileria Serralles, Inc

Destileria Serralles, Inc, headquartered in Ponce, Puerto Rico, is the producer and distributor of the world-famous Don Q rum brands, including Don Q Cristal, Don Q Gold, Don Q Limon, Don Q Anejo, and Don Q Grand Anejo. Destileria Serralles is an international distributor of over 80 different product lines and produces 60% of the rum sold in Puerto Rico. For more information, visit: http://donq.com

About Hall of Fame Beverages, Inc®

it looks like HFBV is starting it's move, better grab some more when they are cheap.

More good news. They are executing their plans, just as promised.

Hall of Fame Beverages, Inc. Completes Initial Shipment of Atomic Dogg to Spencer's Gifts Stores; Receives First Purchase Order from Serralles (Don Q)
Thursday August 21, 10:00 am ET
Established Gift and Retail Chain Now Carrying Popular Energy Drink at Various Locations


LOS ANGELES--(BUSINESS WIRE)--Hall of Fame Beverages, Inc. (“the Company”) (OTC:HFBV - News), an emerging corporation in the high-growth functional beverage industry, today announced that the Company has completed its initial shipment of its Atomic Dogg energy drink to various Spencer’s Gifts (“Spencer’s”) stores nationwide.
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As previously disclosed in the Company’s July 30, 2008 release, Hall of Fame Beverages and Spencer’s Gifts reached an introductory agreement to carry the Company’s Atomic Dogg energy drink line to select stores in Spencer’s growing network. The Company is pleased to advise shareholders that the initial product delivery is complete and Atomic Dogg is now available to Spencer’s shoppers in several stores throughout the country. As reserved under the agreement, Spencer’s has not disclosed the individual locations where Atomic Dogg will be in stock, although shareholders are encouraged to visit their local Spencer’s to determine and/or request availability. Company management notes that a successful introductory sales period may lead to a full Atomic Dogg launch throughout Spencer’s entire 600-plus store network.

The successful partnership forming with Spencer’s complements the Company’s recently announced agreement with Destileria Serralles, Inc. (“Serralles”) to distribute the Company’s products to thousands of retail locations in the Caribbean. These agreements substantially increase product visibility and position the Company for a likelihood of significant sales both domestically and internationally. The Company can confirm that it has received its first purchase order from Serralles as part of the distribution agreement.

Hall of Fame Beverages CEO, Robert Rosario, commented, “We continue to work diligently to expand our distribution network, and are happy to complete our initial delivery to Spencer’s. Over the years, Spencer’s has ‘written the book’ on how to sell to the 18-25 year old market, and we believe Atomic Dogg to be the perfect fit for their community of shoppers. We’ll continue to work closely with Spencer’s and will endeavor to expand our relationship with them further in the future.”

Mr. Rosario is currently compiling a list of stores that carry Company products, beginning in the Chicago region, to be posted on the Hall of Fame website in the near future. Shareholders should check periodically for new additions.

Where are we at with this Fig?

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